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Adidas shoe intends to enter the Chinese market,nike free run, high-end products Time: 2012-4-24 14: 09 User comments: 0 Source: International Network International Footwear Footwear Network April 24 hearing in China,Casual Pull-on, top sports apparel brand that gradually become the title of the dispute in Germany and the United States Adidas superstar rivalry between Nike,ugg bailey button triplet, Nike maintains the current top ranking. Adidas Bot Haier CEO Hao said: "China has demonstrated more than any other country on the leisure and fashion a greater interest. " The company plans to enhance the high-end clothing and childrens clothing line to expect this dynamic market. Adidas hopes to do so could exceed its 2011 in mainland China,nike roshe run australia, Hong Kong and Taiwan $ 1. 3 billion revenue, but the competition is fierce. Market research firm Euromonitor company believes that Nike is Chinas largest manufacturer of sports apparel, compared to the 6, 700 retail stores Adidas,ugg boots cheap kids, Nike has 7500 sales of its products throughout China point of sale. A consultancy firm in the United States MonitorGroup partner Tang Shide,ugg kids boots outlet, said: "Sport company must maintain a reliable source of athletic performance to keep up with their pure fashion brand differences between competitors. " Adidas hopes that its new series - to casual hooded jacket featuring youth-oriented market,{canada goose jakke|canada goose jakke norge|canada goose jakke dame|canada goose jakke oslo|canada goose jakke barn|canada goose jakke pris|canada goose jakke bodø|ekte canada goose jakke, NEO, will be given its own battle Nikes competitive advantage. NEO goal is to become the entry series for the budget conscious consumer or consumers in second and third tier cities. Haier said he saw the second and third tier cities in two-thirds of the companys opportunities. Budget increase as consumers will have more chance to get closer Adidas high-end products. He also said that Adidas first nine months of last years sales in China jumped to 900 million euros,UGG Outlet Canada, compared to the previous year, an increase of 28%.

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Huge market spawned a new industry baby industry. The industry aims to meet the child in the arms of his mother from childhood has been related to consumer demand. Narrowly on specific baby industry can be divided into childrens clothing, formula, diapers and other categories. The baby industry broadly includes early education market,nike free run 3, childrens photography and other related industries. Despite the staggering size of the market, but the domestic baby industry is a chaos in the industry. Specific performance is a huge production capacity, industry suppliers numerous complex business models,Canada Goose Jakke, the lack of one-stop shopping channel terminal characteristics. It can be said that this is a not mature,ugg boots cheap canada, but promising industries. Industry structure: a sunrise industry dumbbell from consumer environment point of view, born after the 1970s, consumers in childcare concept is very different from their parents. This part of the population with higher incomes, they put their childrens education seen as an investment; strong ambition, unwilling to let their children in social competition behind other children. After pre-consumer related industries, such as wedding photography, consumer spending patterns easy to accept the new (such as membership, points system, etc. ); This part of the population accustomed to online shopping, pay attention to the product or service network reputation. From the competition point of view, China is still in the baby market Warring States era, industry concentration is not high, but the overall growth of the market very quickly. In fact, the domestic baby industry is a typical dumbbell market: two manufacturing side and demand-side are large, but the middle of the retail channel is relatively weak. However, the current retail channels showed the coexistence of a variety of formats, and the lack of any kind of channel format control of power on the market, which to some extent, restricted the further development of the industry. Unwilling to subject channels, many manufacturers began to try baby commerce. For baby companies, involved in e-commerce not only helps to reduce costs, develop new customers, but also the general trend. Because after 80, 90 consumers are more accustomed to online shopping. Electricity suppliers involved in the baby industry earlier time, back in 1999, Friends of Music has become pioneer. Next, the baby industry scrambling to OCS, 2004 on the line, red children Rounds. By contrast, in September 2010 the boy was on the line is a bit overdue. Despite online baby grab market opportunities, with red child, Friends of Music, represented by platform makers 70% to 80% of the products are still concentrated in diapers, formula and other standardization on FMCG, however, the price of these categories transparent,Cheap UGG Boots Clearance, gross margin is very low. Most online platform providers like brands online porters, despite its effort to help sellers themselves did not discuss the good. In addition to showing dumbbell-shaped, the baby industry is another obvious feature is: Supplier presents serious polarization, that is either very strength of domestic suppliers or multinational brand leader, or that some of the smaller companies. Although the latter can give retailers higher profit margins, but whether dealers or consumers still prefer to purchase products from big-name. The baby products on the market can be further subdivided into milk powder, diapers, baby bottles, baby food supplement and other categories, these four products are mainly dominated by a few super-maker. Although the above product profits are high,nike blazer high, but these are usually only given super large terminal 5 to 10 points profit margins. With the advent of the baby boom, a sudden surge of demand, and in a short time, baby supplies terminal is still relatively weak, except boy, Korea home baby, Friends of Music and other chains have a certain scale enterprises outside the field of baby products no HyperTerminal. As a result, small terminal for large suppliers without any bargaining power. The author observed that the personal investment baby supplies store, 70% are not making money, there is no reason to find a good profit model, but fierce competition and, another important reason is the lack of medium-sized industry suppliers. Super big and super small family coexistence imbalance makes the supermarket in a very awkward state, which especially in the fierce competition in the terminal in Beijing, Shanghai, Guangzhou and other cities is even more marked.

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