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Home domestic and international trade fairs thematic brand weekly briefing meeting room video collaboration micro reviewed journal Exhibition News You are here: News> Industry News> Childrens outdoor market focus on targeting potential demand for shoes boot outdoor market focus on targeting potential demand for 2011-10 to guide -11 11:36:45 Chinese shoes network xz.cn Source: Economic Report of Jinjiang shoes brand shoes brand Daquan Daquan Daquan mens shoes brand shoes brand shoes join join [Chinese shoes Network - Industry News] Late last month, Fujian Card passers Sports Goods Co. CAMTOO shoes brand in China starting in spring 2012 launch ceremony held at the new conference, CAMTOO shoes style positioning around outdoor products launched several series of products, and proposed to build Chinas largest city outdoor lifestyle service providers vision. Coincidentally, in the recently held camels, leopards and other gold statue orders at Quanzhou shoes brand,ugg boots cheap wholesale, without exception, to the development of these brands sights outdoor fields. With the card uses, gold statue leopard open outdoor journey, more and more young people outdoors Quanzhou shoes brand targeting this market segment to teenagers outdoor equipment is differentiated brand positioning,UGG Outlet Canada, through continuous product segments and marketing operations with a view in the juvenile products industry creating brand road blockbuster. Although any one market segment is the inevitable trend of the development of mature,ugg slippers sale, but the shoes brand has always been to the whole category as the main competitive advantage, to the subdivision even though it can seize the initiative in the minds of consumers, but whether it will weaken the competitiveness of the brand? In the process towards segmentation, brand shoes should be how to do it? These questions are still to be resolved. Segments of the road is imperative in the just-concluded CAMTOO shoes 2012 new spring conference, CAMTOO around children "urban outdoor life" philosophy, "journey" as the theme style of products, launched the "handmade shoes", "cool shoes, "" Star shoes "," shoes "," outdoor shoes "," shoes "," shoes "and other types of outdoor shoes children up to seven series. The gold statue leopard overall product appearance also bright spots, leopard gold statue teenager outdoors intelligent products color and style is relatively straightforward, bold and uninhibited,nike roshe run australia, no longer sensitive to bright colors, simplicity through point free-spirited, with European natural and cultural. Shoes segmentation trends in childrens products market began to heat up, shoes brand have force subdivided outdoor piece of cake. Antecedent Mingwei small camel, card passers children outdoors, and recently established a gold statue leopard shoes brand, are "children outdoor" concept as a selling point cut, through continuous product segmentation and marketing operations into teenagers outdoor industry. Mingwei small camel marketing director Exchangeable Arrangement Model that is bound to broken shoes brand products as the breakthrough point. He has done a vivid metaphor: if the childrens products market compared to the pond, then the pond where the fish can be compared to childrens shoes brand,Canada Goose Jakke, and pond fish food is shoes brand target consumer groups. "Most of the fish in the pond eating aquatic plants, small fish eat moss once the fish too much, the majority of plants eaten, most fish are either dead, or change to eat moss, so walking shoes brand segmentation road imperative. "Exchangeable Arrangement Model emotion, eating fish, aquatic plants, like what products are selling shoes brand shoes while walking down the road segments outdoor shoes brand like eating fish moss, only product segments, in order to compete the increasingly fierce market childrens products are not to be eliminated. But at the same time,nike roshe run black, Exchangeable Arrangement Model also said that children now go outdoors this road more and more brand shoes, eat "moss" and "fish" are slowly squeezed into this "pond." "Now this pond too crowded, can not tolerate so many fish, some fish will certainly be eliminated out, so even eat moss fish, can not relax on the self-development of the brand." Children have difficulty outdoor operation segmentation is becoming shoes brand childrens products market segmentation cake cutting edge. But it is worth mentioning that children outdoors subdivision roads there are some operational difficulties. To this end, Exchangeable Arrangement Model joke of a "squirrel theory." "Squirrel to eat nuts, we must know where nuts are nuts when ripe before picking. Want to eat nuts squirrel jumping skills but also learn if there is a link is not good, squirrels can not eat nuts." Exchangeable Arrangement Model represents, outdoor shoes brand like a breakdown of the squirrel, the brand not only to find the target consumer groups, to find out about the target consumer group psychology, but also clearly know how to promote the brand of the operation. Meanwhile, the shoes brand but also do product research and development, practice good "jump" skill, "product style is only consistent with the brand concept, consumers will likely recognized the brand." On the other hand, also according to the road segments to determine the actual market situation, not to say that the concept of a subdivision proposed subdivision will be able to walk the road. "A few years ago, a shoes brand launched a runaway shoes (both sports can roller-skating shoes products), I want to take this subdivision roads, but the shoe is too small congregation of consumer groups, and promote the concept of adverse coupled product, consumers runaway shoes and no impression, then this subdivision roads will let the matter rest. "Exchangeable Arrangement Model said. In addition, the childrens products market segments,{canada goose jakke|canada goose jakke|canada goose jakke|canada goose jakke dame|canada goose jakke mænd|canada goose jakke tilbud|canada goose jakke dame tilbud|billig canada goose jakke|canada goose jakke dame lang|canada goose jakke dame billig, market segmentation and adults poles other circumstances are different, "So, we can not see the adult shoes light blue ocean market segments to come out of the dark horse, childrens shoes, after all, in the product mix, marketing mode, and many other aspects of the industry and adult shoes, there are many differences, parents and kids dual consumer demand is a special case. "Casey Long (China) Co., Ltd. Deputy General Manager Chen Shengbing representation. For example, for childrens shoes to make a certain segments of positioning, companies first need to empower parents and guardians of the brand is the feeling of ideas and products, and then re-made for the extension of their feelings, extending to the real consumption of the user - - children. These children need shoes for subdivision location to be weighed when, after all, childrens products industry chain has its own special marketing model, and many categories, products strong seasonal fluctuations, we need to consider corporate eleven. Shoes brand as soon as possible "off the bit" compared to the comprehensive sports and outdoor market itself is a small niche consumer groups. Children go outdoors subdivision roads whether the brand of childrens products on limiting the overall style? Shoes brand whether it is limited to "Childrens outdoor" brand positioning? In this regard, Exchangeable Arrangement Model responded shoes brand operation from the outset it should determine the brand positioning and product styles. "We should not use the limit is a word to describe childrens outdoor subdivision roads, settled down is a word more appropriate." Exchangeable Arrangement Model of the "settled down" is so explained, "off the bit is to locate the target market, determine a good brand and product styles. shoes brand should early off the bit. "Insiders said that companies should understand their childrens shoes brands target markets and consumer groups. Face the target consumer groups, childrens shoes brand products should be established as soon as possible style. Only shoes brand early "settled down" clearly "settled down" in order to changing childrens products in the market more step. This can be in small camel Mingwei, Di Meng pioneers who identify these children dash outdoors distinctive mark. 2009, Ming Wei to its small camel made clear positioning --- American teenager off-road equipment, focusing on youth outdoor shoes, clothing, accessories, small camel expand extension operation, the focus falls on the product, followed by camel American youth to actively promote race off-road equipment and set up a "China Youth Outdoor Sports Reserve Talent base" equipment R & D center, through a series of marketing strategies to enhance brand positioning. In fact, for children outdoor brands, starting from this subdivision, means followed the first survival after the development of the natural law, first through product support, market segmentation to determine the tone of the brand. "I do not know if you remember Dances with Wolves initially proposed colorful T-shirt,canada goose jakke børn, it is by virtue of this product selling, Dances with Wolves found the positioning selling points." WD Sheng (China) Co., Ltd. Deputy Chan Ping Gao said. Perhaps through the subdivision is not a shortcut breakthrough, but "if consumers an outdoor children brought this concept, you can have the impression for a brand of shoes. Then I believe, and those who do the Volkswagen groups shoes brands, this brand shoes consumers and no less. "Exchangeable Arrangement Model so told reporters. □ expert eye specialist card: Yu Fei, a famous brand marketing expert, Chile Columbia Blue Ocean International Marketing consultants CEO, Chinas top ten outstanding marketing people, Chinas most influential marketing planning 100 people. Yu Fei: Kids do need to lead a good potential market segments that Fei opinion, shoes brand segmentation behind, in fact, is the consumer demand for products and marketing mix different result. To meet the individual needs of many consumers for products shoes after subdivision potential demand exists. "Whether walking shoes brand segment of the road, the key is whether the potential market segmentation into reality after market." Yu Fei said to reporters, "walking the road segments outdoor childrens shoes brand, if light Jinjin music tract in children outdoors very broad potential market is meaningless, the key is to be able to realize. doing outdoor childrens shoes brand to actually go to stimulate effective demand, otherwise, take the road of broken shoes will survive difficult. "How to guide the potential market for the real market segmentation walking shoes brand to become the key to the road. Yu Fei believes that shoes brand to successfully walk the road segments, we must answer the following three questions. "Do you find out after the breakdown of the exact niche consumer groups, consumer demand? Product features and user effective demand is to integrate? Whether it is done to promote the concept of segmentation of financial, human, management, and other aspects of the preparation?" He said. , for the target consumer groups, brand shoes only take a unique product or marketing mix strategies and make full play the "tough" preparation, in order to realize the potential market for the real growth of the brand conducive to real market. On the other hand, some shoes brand is still in its infancy, without regard to the actual market situation went over the pursuit of brand segmentation. "If the low start-up shoes product awareness, product and business development without a certain scale, consumers will not recognize the brand to bring the concept of market segmentation coupled with excessive number of target customers will be very limited, sales do not increase, a direct result of the brand uncompetitive. "Yu Fei so told reporters.

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