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Liu Xiang
's commercial value from the 2004 Athens Olympics after winning the show Gaokaidizou trend in 2005 is the peak $ 461 million by 2007, and its advertising revenue 163 million yuan. 2008 fell to 130 million yuan, the Beijing Olympic wound back,moncler in wien, worth plummeted, from a single 15 million yuan fell to 2 million yuan, has since been not too decent advertising contract. This situation has finally stabilized in 2009,tee shirt hollister, with Liu Xiang won the Guangzhou Asian Games 110 meters hurdles champion,abercrombie and kids, sponsors will again focus more on Liu Xiang, the London Olympics, Liu Xiang, saddled with 17 foot sponsor contracts 110-meter hurdles in track. Newspaper correspondent Zhou Ping LONDON Changjiang Daily News in 2004 Athens Olympic Games,blouson cuir timberland, Liu Xiang, a little before fame skyrocketed, becoming China's first Olympic track and field history, gold medalist. But in Ancient Olympia stadium jumping flag draped podium at the moment, Liu Xiang probably can not imagine how, after eight years, this gave him infinite glory of the Olympic 110 meters hurdles track would become his life twice agonies. 2008 Beijing Olympic Games, the stadium as the 110 meter hurdles Liu Xiang rulers, of course, that term has become a popular event in the gold medal. But was unable to shake off injuries, he eventually withdrew from the tournament with regret in the world whom distraught regret at the same time, in his "Bird's Nest" stadium left a sad and helpless back. 2012 London Olympics, always never far from the sight of Liu Xiang, has once again become the focus of attention. Despite repeated deliberately kept a low profile after, avoid attention, but he ultimately could not escape the fate of the spell. In the 110-meter hurdles preliminaries, starting take advantage of Liu Xiang, but unexpectedly fell in the first hurdle in front of two consecutive Olympics, missed the final championship. When the world is playing a big question mark, inquisitive to explore the reasons for Liu Xiang out again, please do not forget, who created the history of China and the Asian track and field athletes glorious miracle, it is actually a flesh and blood,soldes chaussures timberland, fatigue will be injured normal. Liu Xiang went to the United States during the treatment, the surgeon once clear assertion that his ankle injury is bound to involve the movement after his career, but who is,franchise abercrombie, actually so important information in front of selective blindness When millions of people to make all kinds of agonistic sounds, questioning, accusations, verbal abuse and insults over the city of London as the haze shrouded in clouds, when Liu Xiang, please calm down and think, when we are also in the same situation, when whether it can be as Liu Xiang, the courage to choose this knowing that they are impossible to "awkward" way to end his athletic career  In fact, eight years ago in Athens boarded the 110 meter hurdles throne at the moment, Liu Xiang is no longer a "normal person." In addition saddled with 1.3 billion Chinese people's ardent hope beyond, Nike, Coca-Cola, Nutrilite, VISA, Erie, China Post EMS,timberland chukka, Lenovo, white sand, O'Connell, Shanshan, Cadillac, Maxima cars, PVI, O'Connell, Cadillac ,timberland bruxelles, ...... more than a dozen brand endorsements, and the value of billions of renminbi business interests, as the heavy chains in general, completely imprison Xiang trapeze wings. When a fight for the glory of the athletes, and gradually be built into a money machine, a cash cow when Xiang trapeze at the Olympic Games experience, it becomes a necessity. Remarks Beijing on August 7, the London Olympics Athletics Men's 110 meter hurdles preliminaries first round, Liu Xiang was eliminated accidental fall. Liu Xiang Olympic Dreams, their personal advertising revenue or affected. In 2008, he retired from the race at the Beijing Olympics because of injury, has become the largest sponsor of a nightmare. "China Economic News" was estimated, Liu Xiang out of the race so that accidental loss of market sponsor up to 30 million yuan, Liu Xiang, also lost one billion personal business opportunities. After the Athens Olympics in Athens before the heady, Liu Xiang, although the World Youth Championship, the Asian Games champion, but he was not in the Chinese delegation and compelling. When he signed a total of four ads,moncler himalaya jacke, endorsements from 350,000 to 400,shop moncler online,000 yuan range, the data after the Olympic Games in Athens has become a sponsor since the cost of a "fraction." Athens Olympic gold,la marque timberland, Liu Xiang, a famous battle, worth immediately rose to 500 million. From the 2004 Olympic champion, Liu Xiang's state has been very stable, both in the World Championships or the Golden League, have been maintained at the world's top level, which is also worth for his soaring possible. Before the Beijing Olympics, Liu Xiang, four years worth rises each year more than 100%, which is unprecedented. By 2007, Liu Xiang has been worth up to 14 million yuan. In the eve of the 2008 Beijing Olympics, Liu Xiang even while the world's top brands have 12 contracts in the body. Beijing Olympics after heavy losses in early 2008, Liu Xiang still maintained a good upward trend, in the year announced the Forbes China Celebrity chart, Liu Xiang comprehensive list ranked second only to Yao Ming, he had the income of up to 163 million yuan. August 18, 2008 morning,timberland europe, Liu Xiang suffered the heaviest blow in life, can accommodate 100,000 spectators at the National Stadium, the 1.3 billion people watching the game,robe hollister, Liu Xiang choose to retire. Liu Xiang out of the race, has become the largest sponsor of a nightmare, "China Economic News" estimate, Liu Xiang out of the race so that accidental loss of market sponsor up to 30 million yuan, Liu Xiang, also lost one billion individuals. Subsequently, Liu Xiang's worth once fell into a slump in early 2009, China Brand Research Institute released the "Liu Xiang Business Valuation Report" through the investigation of the report gives a very intuitive conclusion, Liu Xiang endorsement price has gone from a peak of 15 million yuan to 200 yuan, or up to 87%. It is understood that after the contract with Liu Xiang has a tendency to 12 brands, only Nike one. But for those who did not choose to renew sponsors,chaussures timberland enfant, Liu said, "I understand their options." London Olympic Games return to the peak from August 2008 to 2009,moncler daunenweste herren, Liu Xiang whole rest of the 398 days,shop mode online, but in 2009 the Shanghai Grand Prix comeback began, with his Asian Games, the World Championships again and again back to the top, sponsors once again eyeing the Liu Xiang. It is understood that in 2011, although Liu Xiang endorsement of the brand is only five or six, but they are selected out of the top domestic or international companies, including Nike, Coca-Cola, Yili and Tsingtao Brewery and more. 2012, Liu Xiang first in the UK to create a 60m hurdles indoor track and field 7 seconds 41 personal records, and then again in June IAAF Diamond Race Shanghai station 12 seconds 97 pick crown, proclaiming him the London Olympics will be staged return of the king's story. Since this may be 29-year-old Liu Xiang last Olympic Games, Liu Xiang sponsors have bet. London Olympics, Liu Xiang, a total sports brand, computer, banking, beverage, automotive, clothing and other 17 sponsors, worth almost equal to the peak and influence when Yao Ming. 17 advertising sponsors, partners and the whole of China, as Liu Xiang are looking forward to show "Return of the King" Olympic wonderful show. Although before the London Olympics, Liu Xiang set off a low-key, but the London Olympic 110 meters hurdles gold medal hope, let him saddled with billions of sponsorship contracts. Liu Xiang, track and field better life for China and Yao Ming, "Yao's Team" commercial development team different, Liu Xiang, "Raymond's Team" commercial development has been dominated by Tianguanzhongxin under unified development, Liu not only created a personal value, At the same time to bring a new Chinese track and field survival background. Since 2003,bottines timberland, Liu has become China's national track and field team's "blood machine", attended the game has constantly increased appearance fees, plus income from commercial endorsements, his annual health care, training expenses only equivalent to the total income 13% to 15%, but as long as there is Liu Xiang's game, they can attract the attention of sponsors, have been promoted to athletics, Liu Xiang and the Chinese track and field team is responsible for business development of Athletics Administrative Center, deputy director Wang David worked in a media interview said, "We also have emboldened with a variety of high-level international sport events organizers, in consultation appearance to meet the case of Liu Xiang, to invite other potential youth national team athletes." in the distribution of benefits, Liu Xiang's commercial sponsors have considerable portion will be allocated to local Athletics and Sports Bureau, according to State Sports General Administration for athletes commercial endorsement income distribution policy, has scaled to 65% of athletes, coaches 15%, the local sports bureau and Athletics 10% each. In addition, Liu Xiang, eight years ago, turned out not only to the Chinese Athletics bring financial security, while driving the other track and field athletes of outstanding commercial development, "under the influence of Liu Xiang, track and field events and athletes public attention in improve the performance of some of the original stadium excellent players, such as snow, Zhou, etc.,botte timberland enfant, but also can be carried out commercial brand development and cooperation. " 相关的主题文章：  ?mod=space&uid=94414&do=blog&quickforward=1&id=510620  ?mod=space&uid=89867 #comment-74455 ?mod=viewthread&tid=1667747  ?mod=space&uid=16146  